Byrd's hypothesis is that we can reinforce the habit loop relating to exercise with recommendations for each day and celebrations for each activity.

Our hypothesis was that consumers could make better decisions about hair health and hair styling if they had more communication and feedback from their product.

Our starting hypothesis was that people don’t believe battery powered vacuum cleaners can be their only vacuum. We believed giving them more information on the battery state would lead to better interactions and more sales.

The product was born from a hypothesis that people would spend more time, and visit more frequently, if they could use their own device to navigate Tate galleries.

The product hypothesis was that changing the central display from being the famous diplodocus to a whale risked alienating people. The team believed that a digital experience could enhance the experience of the change.

The hypothesis was that Google needed to better communicate how it adhered - and went beyond - GDPR regulations to maintain trust with both consumers and governments

Our hypothesis was that young people with cancer found engaging with existing social networks intimidating and isolating. We believed a social network created by a leading cancer charity would create a safe space for peer support to flourish.

The hypothesis was that more people would adopt Wagtail if the experience of creating a demonstration version of the product was both easier to set-up and was a more useful as a starting point for a project.

The product was based on the hypothesis that students find it hard and expensive to get reliable market data meaning they often used incorrect or incomplete data sources for work. Designing an internal Wharton web-app using APIs to deliver data would create better experiences for students.